About Us
Learn more about the heart behind Cherish & Co.
The Cherish & Co Story
Cherish & Co Bespoke Diamonds was born from the shimmer of a lost heirloom, and the quiet ache of what it meant. A bracelet gifted by a grandmother, once worn like a second skin, suddenly gone. In its place, a resolve: to reimagine what we hold dear, not just in gold and stone, but in sentiment, story, and soul.
Today, that spirit lives on in every piece we create.
Based in Singapore, Cherish & Co Bespoke Diamonds is a bespoke fine jewellery house offering timeless designs crafted from both lab-grown and natural diamonds. We work closely with each client to create one-of-a-kind pieces that honour love, legacy, and life’s most meaningful moments.
With a commitment to artistry, and accessible luxury, we’re here to redefine the journey of custom fine jewellery, one cherished story at a time.
Mission
To make the process of purchasing fine jewellery feel personal, luxurious, and truly welcoming.
Vision
To become every couple’s most trusted jewellery atelier brand for love, jewellery, and all things wedding.
Our Founder
Jovial Victoria, a gemologist graduate and lifelong jewellery lover, travelled the world studying the poetry of precious things. But time and again, one truth remained: beautiful, bespoke jewellery often came at a cost, both emotional and financial. Especially for young couples just beginning their forever in a world where weddings and life already ask for so much.
Cherish & Co Bespoke Diamond sets out to change the narrative. To make exquisite, custom-crafted fine jewellery that’s honest, accessible, and deeply personal. Pieces that don't just sparkle, they mean something.
The Cherish Team
We’re a small, dedicated team guided by heart, craft, and connection. From your first conversation to the final creation, we’re here to listen closely, design thoughtfully, and ensure every detail feels meaningful.
At Cherish & Co Bespoke Diamonds, you’re never just a client, you’re part of the story we’re honoured to help bring to life.
Pearlyn Wong
Marketing & Brand Support Manager
Princess Labandia
Marketing Assistant
Discovery
We begin with your story, vision, and inspiration.
Curate & Design
From stone to sketch, your story begins to take shape.
Preview
See your piece come to life before it’s even made.
Craft
Your piece is placed in the hands of our master artisan.
Cherish
Receive your finished piece with video clips of its making.
