Privacy Policy
At Cherish & Co Bespoke Diamonds, your privacy is deeply valued. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA). When you use our website or engage with us (whether to explore, inquire, or create a bespoke piece) you are entrusting us with information that is deeply personal. We honour that trust with care and transparency.
“Personal Data” refers to data that can be used to identify you as an individual. This includes your name, email address, phone number, residential or delivery address, payment information, and any other details you choose to share with us. “Visitors” are individuals who access our website without submitting any personal data, while “Customers” are those who interact with us by making purchases, booking consultations, or requesting bespoke services. “Third Parties” refers to carefully selected vendors and partners who help us operate our services securely and efficiently.
We may collect a range of personal data during your interactions with us. This can include your full name, email address, contact number, billing or delivery address, payment details (which are securely handled by authorised providers), and personal preferences shared during the design process. We may also collect technical data such as your IP address, browser type, and browsing patterns on our site to improve the user experience. All data collected is done so with your consent and knowledge.
We collect personal data when you browse our website, submit an inquiry, book a consultation, make a purchase, or engage us in a custom design project. We also collect data when you subscribe to our marketing communications, participate in a promotion, or interact with us via email, social media, or messaging platforms.
Your data is used to personalise your experience and offer services tailored to your preferences. It allows us to respond to your inquiries, fulfil your orders, provide updates throughout the design and crafting process, and send marketing communications if you have opted in. We also use your data to maintain internal records, comply with legal obligations, and continuously improve our offerings.
We may share your personal data with trusted third parties who assist in delivering our services. These may include payment gateways, shipping providers, technical support teams, and our master artisans and designers. All partners are required to uphold data privacy standards in compliance with the PDPA. We do not sell, rent, or share your data with unauthorised parties.
Your data is securely stored using industry-standard encryption and security protocols. Access is restricted to authorised personnel only, and our systems are regularly reviewed to ensure the protection of your information. While we make every effort to safeguard your data, no system can be completely immune from risks, and we cannot fully guarantee protection against all potential threats.
We use cookies on our website to enhance your browsing experience. These small text files are stored on your device to help us remember your preferences and understand how visitors navigate our site. You may choose to disable cookies in your browser settings, though this may affect certain functionalities of the website.
Under the PDPA, you have the right to access, correct, or withdraw consent to the use of your personal data. You may also request the deletion of your data, subject to legal and operational requirements. If you wish to exercise any of these rights, you may contact us at any time at concierge@cherishco.com. We will respond promptly to support your request.
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws. When the data is no longer needed, we will either delete it securely or anonymise it to prevent identification.
Our services are intended for individuals aged 18 and above. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has shared personal information with us, please contact us immediately so we may take appropriate action.
This Privacy Policy may be updated from time to time to reflect changes in our practices or to meet legal obligations. We encourage you to review this page periodically. Where changes are significant, we will notify you through appropriate channels such as email or website announcements.
Should you have any questions, feedback, or concerns about your personal data, or wish to exercise your rights under this Privacy Policy, we welcome you to get in touch:
Cherish & Co Bespoke Diamonds
Email: concierge@cherishcodiamonds.com
Website: www.cherishcodiamonds.com | http://www.cherishcodiamonds.com
We thank you for your interest in Cherish & Co Bespoke Diamonds and wish you a pleasant and seamless experience while exploring our website.
Updated on 2025